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	<title>Be. Inspired. &#187; guerrilla marketing</title>
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	<link>http://blog.belovedxp.com</link>
	<description>Passionate ideas at work</description>
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		<title>Staffing.  Take the word out of your vocabulary.</title>
		<link>http://blog.belovedxp.com/archives/60</link>
		<comments>http://blog.belovedxp.com/archives/60#comments</comments>
		<pubDate>Sat, 21 Nov 2009 04:19:17 +0000</pubDate>
		<dc:creator>Wagner</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Real-time Experiences]]></category>
		<category><![CDATA[beloved experiential]]></category>
		<category><![CDATA[brand engagement]]></category>
		<category><![CDATA[consumer engagement]]></category>
		<category><![CDATA[consumer marketing]]></category>
		<category><![CDATA[event staffing]]></category>
		<category><![CDATA[experience marketing]]></category>
		<category><![CDATA[experiential marketing]]></category>
		<category><![CDATA[field staff]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[live marketing]]></category>
		<category><![CDATA[promo models]]></category>
		<category><![CDATA[promotional models]]></category>
		<category><![CDATA[promotional staffing]]></category>
		<category><![CDATA[street teams]]></category>
		<category><![CDATA[youth marketing]]></category>

		<guid isPermaLink="false">http://blog.belovedxp.com/?p=60</guid>
		<description><![CDATA[
Something that has puzzled me over the years of working in this industry is the common use of the word "staffing" when referring to the services provided by a company which supplies brand ambassadors, promotional event staff, field representatives, market managers, etc. to experiential and event marketing agencies.  It's quite possible that many companies are [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>College Students Make Great On-Campus Brand Ambassadors</title>
		<link>http://blog.belovedxp.com/archives/125</link>
		<comments>http://blog.belovedxp.com/archives/125#comments</comments>
		<pubDate>Sun, 13 Sep 2009 18:19:12 +0000</pubDate>
		<dc:creator>Wagner</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Real-time Experiences]]></category>
		<category><![CDATA[beloved experiential]]></category>
		<category><![CDATA[brand ambassadors]]></category>
		<category><![CDATA[brand engagement]]></category>
		<category><![CDATA[brand personality]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[college brand ambassadors]]></category>
		<category><![CDATA[college promotions]]></category>
		<category><![CDATA[consumer engagement]]></category>
		<category><![CDATA[event staffing]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[live marketing]]></category>
		<category><![CDATA[promotional staffing]]></category>
		<category><![CDATA[street teams]]></category>
		<category><![CDATA[youth marketing]]></category>

		<guid isPermaLink="false">http://blog.belovedxp.com/?p=125</guid>
		<description><![CDATA[It's no secret that college students are some of the greatest influencers and trend setters.  It's also nothing new when brands put their experiential program in the hands of active students, converting them into their brand ambassadors.  This recent article published in Forbes, outlines P&#38;G's strategic use of college brand ambassadors to pitch brands such [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Guerrilla Marketing Demonstrates How Crime Does Pay</title>
		<link>http://blog.belovedxp.com/archives/110</link>
		<comments>http://blog.belovedxp.com/archives/110#comments</comments>
		<pubDate>Sat, 12 Sep 2009 23:38:09 +0000</pubDate>
		<dc:creator>Wagner</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Real-time Experiences]]></category>
		<category><![CDATA[beloved experiential]]></category>
		<category><![CDATA[brand engagement]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[consumer engagement]]></category>
		<category><![CDATA[experience marketing]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[live marketing]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[street teams]]></category>

		<guid isPermaLink="false">http://blog.belovedxp.com/?p=110</guid>
		<description><![CDATA[
Anyone that knows me will tell you that I am passionate about being in the experiential and engagement marketing space.  Being able to literally touch and emotionally impact people with a relevant brand message is rewarding.
It's also incredibly exciting to see the methodology evolve through the shift in time, culture and technology. As with many [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Student&#8217;s Interview Questions Are Answered</title>
		<link>http://blog.belovedxp.com/archives/70</link>
		<comments>http://blog.belovedxp.com/archives/70#comments</comments>
		<pubDate>Mon, 06 Jul 2009 04:48:54 +0000</pubDate>
		<dc:creator>Wagner</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[beloved experiential]]></category>
		<category><![CDATA[brand engagement]]></category>
		<category><![CDATA[brand personality]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[consumer engagement]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[live marketing]]></category>
		<category><![CDATA[pr stunt]]></category>
		<category><![CDATA[street teams]]></category>

		<guid isPermaLink="false">http://blog.belovedxp.com/?p=70</guid>
		<description><![CDATA[A couple of months ago I was invited to speak to students at the Art Institute of Fort Lauderdale on the subject of Experiential Marketing.  Shortly after I received several e-mails from students, teachers and advertising professionals alike.  One that stuck out was an e-mail from an eager student who was disappointed that [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Love at First Step</title>
		<link>http://blog.belovedxp.com/archives/62</link>
		<comments>http://blog.belovedxp.com/archives/62#comments</comments>
		<pubDate>Tue, 23 Jun 2009 13:53:34 +0000</pubDate>
		<dc:creator>Mary</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[beloved experiential]]></category>
		<category><![CDATA[brand engagement]]></category>
		<category><![CDATA[brand personality]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[consumer engagement]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[live marketing]]></category>
		<category><![CDATA[pr stunt]]></category>
		<category><![CDATA[street teams]]></category>

		<guid isPermaLink="false">http://blog.belovedxp.com/?p=62</guid>
		<description><![CDATA[
The summer I was 12, my mom bought me my first pair of name brand shoes. They were black Reeboks with white detail and they were absolutely hideous. It didn’t help that my height hadn’t caught up with my size 9 feet yet or that my mother insisted on buying shoes a size too big [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter for Business</title>
		<link>http://blog.belovedxp.com/archives/51</link>
		<comments>http://blog.belovedxp.com/archives/51#comments</comments>
		<pubDate>Wed, 13 May 2009 16:10:02 +0000</pubDate>
		<dc:creator>Wagner</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Online Experiences]]></category>
		<category><![CDATA[beloved experiential]]></category>
		<category><![CDATA[brand engagement]]></category>
		<category><![CDATA[brand personality]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[consumer engagement]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[live marketing]]></category>
		<category><![CDATA[pr stunt]]></category>
		<category><![CDATA[street teams]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://blog.belovedxp.com/?p=51</guid>
		<description><![CDATA[I came across this very useful instructional video regarding the use of twitter for business and marketing.  Check it out!




Share and Enjoy:


	
	
	
	
	
	
	
	
	
	
	
	
	
	


]]></description>
		<wfw:commentRss>http://blog.belovedxp.com/archives/51/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Effective Use of Flash Mobs</title>
		<link>http://blog.belovedxp.com/archives/43</link>
		<comments>http://blog.belovedxp.com/archives/43#comments</comments>
		<pubDate>Mon, 11 May 2009 02:49:33 +0000</pubDate>
		<dc:creator>Wagner</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Real-time Experiences]]></category>
		<category><![CDATA[beloved experiential]]></category>
		<category><![CDATA[brand engagement]]></category>
		<category><![CDATA[brand personality]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[consumer engagement]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[live marketing]]></category>
		<category><![CDATA[pr stunt]]></category>
		<category><![CDATA[street teams]]></category>

		<guid isPermaLink="false">http://blog.belovedxp.com/?p=43</guid>
		<description><![CDATA[Improv Everywhere are a group of actors who seek to disrupt the social structure through innovative stunts and gimmicks, also called flash mobs.  They first caught my attention a while ago with their “freezing in place” flash mob, which was executed in the middle of NYC’s Grand Central Terminal.  Imagine hundred of people [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Consumer, meet brand.  Brand, meet consumer.</title>
		<link>http://blog.belovedxp.com/archives/15</link>
		<comments>http://blog.belovedxp.com/archives/15#comments</comments>
		<pubDate>Sun, 10 May 2009 05:12:55 +0000</pubDate>
		<dc:creator>Wagner</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Real-time Experiences]]></category>
		<category><![CDATA[beloved experiential]]></category>
		<category><![CDATA[brand engagement]]></category>
		<category><![CDATA[brand personality]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[consumer engagement]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[live marketing]]></category>
		<category><![CDATA[pr stunt]]></category>
		<category><![CDATA[street teams]]></category>

		<guid isPermaLink="false">http://blog.belovedxp.com/?p=15</guid>
		<description><![CDATA[Cynic, impatient, short attention span, technologically savvy and marketing and branding knowledgeable.  Welcome to Consumer 2.0.  Brands want to meet and become Consumer 2.0's best friend but, much like any successful human relationship, it takes a sincere initial approach followed by a lifetime of care and attention.
One way branded communications and persuasive tactics don't work [...]]]></description>
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		<slash:comments>0</slash:comments>
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