20Sep/090
The Experiential World of Harry Potter at Universal Orlando Resort
Few will argue against the fact that Disney World and Universal Studios are experts at creating and implementing multi-sensory brand experiences. Just step inside any of their theme parks and resorts and you will find yourself part of a branded experience that was strategically planned to leave visitors with deep and lasting emotional connections.
The new Wizarding World of Harry Potter, is certainly nothing short of the same experiential strategy. The creators of this new attraction discuss the details of this extraordinary experience in a recent webcast. To view this, click here...
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