9May/090
Commericials Can Be Experiential Too!
Max Lenderman, Executive Creative Director at GMR and author of two books on experiential marketing, shared this video on his blog called Experience The Message. It is proof that traditional media definitely has a seat at the emotional brand messaging table.
Enjoy!
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Recent Posts
- “Advertising is dead,” they say. Is it really?
- Staffing. Take the word out of your vocabulary.
- Push Marketing Causes Consumers To Pull…Away!
- Brands That Give, Win
- The Experiential World of Harry Potter at Universal Orlando Resort
- College Students Make Great On-Campus Brand Ambassadors
- Guerrilla Marketing Demonstrates How Crime Does Pay
- The 5 Dimensions of Brand Personality by Jennifer Aaker
- Youth Want “Cheap,” Adults Want “Great Value”
- Red Square Agency Gets Experiential at Red Tuesdays
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- Melanie Rose on A Student’s Interview Questions Are Answered
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