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College Students Make Great On-Campus Brand Ambassadors

It's no secret that college students are some of the greatest influencers and trend setters.  It's also nothing new when brands put their experiential program in the hands of active students, converting them into their brand ambassadors.  This recent article published in Forbes, outlines P&G's strategic use of college brand ambassadors to pitch brands such as PUR, TAG deodorant and Herbal Essences.  You can read this article by clicking here...

Beloved Experiential has a network of thousands of college brand ambassadors that it uses to help activate on and off campus promotions and experiential campaigns.  For more information, click here...