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Guerrilla Marketing Demonstrates How Crime Does Pay

Anyone that knows me will tell you that I am passionate about being in the experiential and engagement marketing space.  Being able to literally touch and emotionally impact people with a relevant brand message is rewarding.

It's also incredibly exciting to see the methodology evolve through the shift in time, culture and technology. As with many other marketers, I continually seek out new and innovative ways to connect my clients with their audience.

McCann Erickson Romania ran this clever guerrilla marketing campaign using an innovative tactic of put pocketing. It's a very creative spin on pick pocketing but just the opposite.  Put pocketing uses the same techniques but, as the name suggests, carefully inserts something in the pocket or purse of the person.

Check this entertaining video out which demonstrates the tactic very nicely.

For information on Beloved Experiential's guerrilla marketing solutions, click here...