6Sep/090
Youth Want “Cheap,” Adults Want “Great Value”
A new study by IMI International's Turbulent Times shows that, while discounts may be a stronger tactic for youth, older more experienced consumers want to know your brand's inherent value proposition.
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Recent Posts
- “Advertising is dead,” they say. Is it really?
- Staffing. Take the word out of your vocabulary.
- Push Marketing Causes Consumers To Pull…Away!
- Brands That Give, Win
- The Experiential World of Harry Potter at Universal Orlando Resort
- College Students Make Great On-Campus Brand Ambassadors
- Guerrilla Marketing Demonstrates How Crime Does Pay
- The 5 Dimensions of Brand Personality by Jennifer Aaker
- Youth Want “Cheap,” Adults Want “Great Value”
- Red Square Agency Gets Experiential at Red Tuesdays
Recent Comments
- Melanie Rose on A Student’s Interview Questions Are Answered
- Stan Phelps (@9inchmarketing) on A Student’s Interview Questions Are Answered
- Wagner on When I have an idea, it’s big!
- Jenny on When I have an idea, it’s big!
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